Madison Avenue is in the business of knowing what America wants - or at least what America thinks it wants. So we found it very interesting that in the midst of a wide-open and increasingly antagonistic election season, one of the Super Bowl commercials was a Coke ad bringing together two well-known political figures (Bill Frist and James Carville) from opposite sides of political aisle. The ad featured the two setting aside their ideological differences to enjoy time together in Washington, DC as they shared a Coke. Not only was the ad refreshingly clever and most welcome in its message of civility in the midst of political differences, but some think it is destined to be among the best “in a classic Super Bowl ad kind of way.” We agree! Indeed, the message of civility will never grow old.
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This entry was posted by Cassandra on Tuesday, February 5th, 2008, at 1:51 am, and was filed in Bill Frist, Civility, James Carville, Super Bowl.
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